To build wood products that are unique to the project/building they are made for, filling a niche of products that builder/homeowner cannot easily find anywhere else. Create and manufacture new and exciting products for home and hospitality.
To be the most loved brand & elevate spaces around the world. While leading the way for socially conscious businesses.
To innovate & create extraordinary, high quality millwork products for both residential & commercial spaces. That are designed to elevate the human spirit.
Bid each job providing specification alternatives that may better achieve the objective of our customers. I.E. suggest “value engineering alternatives” for “first time buyer markets” and informing “high end” housing builders of developing trends in the market.
Research material innovations.
Confer with customer base regarding their values and goals to improve understanding of their vision and needs.